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Who We Are
What We Do
Industries
CPG
Finance
Health
Telecom
Utilities
Research & Strategy
Qualitative
Quantitative
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Sensory
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Whole Mind Approach ™
Whole Mind Approach ™
System 1
System 2
System Process
Products
Brand tracking
Brand Health Score
Insights Assessments
HX Index
Capabilities
Advertising
Brand Research
Product Development
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Margaux Fisher
Senior Qualitative Analyst - Ethnography
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Qualitative Research
Looking to Anthropology for Empathy
Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing...
Qualitative Research
Choosing From Traditional Qualitative Research Methods
Comparing the value of in-depth interviews and focus groups as qualitative research methods
Qualitative Research
Leveraging Emojis to Increase Engagement and Uncover Meaning
System 1 Methodology
System 2 Methodology
Research Methods
System 1 vs System 2: How We Think
Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social...
Qualitative Research
Dig Deep into the Non-Conscious with Metaphor Elicitation
Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape...
Qualitative Research
Enriching Focus Groups with Online Communities
As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and...
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