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Laddering Our Way to Deeper Insights

Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques...

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The...

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking...

System 1 vs System 2: How We Think

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social...

Package Research System 1 Methods – Ready for Prime Time?

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The...
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