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Amy Basile
Recent Articles
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Posts by topic
Market Research
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Qualitative Research
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Quantitative Research
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Beverage
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The THC Beverage Revolution: What Retailers Need to Know This Quarter
Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total...
Market Research
Strategy
Pharmaceuticals
Good Design Can't Save Your Trial, But Patient Feedback Can
What happens when patients struggle with your trial but don't tell you until it's too late? By the time dropout rates rise or compliance falls,...
CPG Market Research
Trends
Beverage
What Did We Learn at BevNet Live 2025?
Amy Basile, our Associate Director of Qualitative Research, is one of our in-house sensory experts. Before joining MDRG in 2022, she honed her...
Pharmaceuticals
The Evolution of Patient-Centered Clinical Trials
Getting the science right in clinical trials is just the beginning. With R&D costs jumping 15% to $2.3 billion per drug¹, pharmaceutical companies...
Market Research
System 1 Methodology
System 2 Methodology
Research Methods
Qualitative Research
Beyond the Numbers: Understanding Sample Size in Qualitative Research
In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically...
Market Research
System 1 Methodology
Research Methods
Qualitative Research
Laddering Our Way to Deeper Insights
Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques...
Market Research
Trends
The Real Cost of Mental Health in the Workplace
May is Mental Health Awareness Month.
CPG Market Research
Market Research
Beverage
Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG
The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....
Market Research
Qualitative Research
Beverage
The Minds Behind the Research: Meet the MDRG Qualitative Research Team
What is Qualitative Research? In the world of research, where numbers tend to govern business discussions, qualitative research stands out as an art...
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