The Sub-Text Blog

Kristy Roldan

Director, Account Service

Package Research System 1 Methods – Ready for Prime Time?

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The...

Consumer Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values,...

CPG Market Research Trends

For the Love of Coffee

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors

Research Methods Quantitative Research

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative...

Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)...

Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...

Finance

Connecting Millennials and Banks

As millennials age, banks and financial institutions are clamoring for their attention. After experiencing the recession at the start of their...

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