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Kristy Roldan

Director, Account Service
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Research Methods Quantitative Research

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative methodologies once relied on telephone...

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Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C) companies, getting customers to buy your...

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Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and explain their thoughts to a qualitative...

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Financial Research

Connecting Millennials and Banks

As millennials age, banks and financial institutions are clamoring for their attention. After experiencing the recession at the start of their careers, millennials are uncertain in their...

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