Consumer Insights Qualitative Research

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have both evolved over time,...

CPG Market Research

Consumer packaged goods (CPG) brands are historically accustomed to conducting ongoing market research. Crowded shelves at stores and the ever-increasing threat of direct-to-consumer...

Market Research Research Methods

As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target audience can quickly lead to loss of market...

Market Research Research Methods

Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm should...

Market Research Qualitative Research

French Market Coffee is an established New Orleans brand that has been around for over 120 years. For those of you keeping score, that kind of “staying power” is usually reserved for iconic...

CPG Market Research Brand Research Trends

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

Market Research System 1 Methodology

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The design must accurately represent the brand...

Consumer Insights Cultural Insights

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values, beliefs, and behaviors that bind employees...

CPG Market Research Trends

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors

Research Methods Quantitative Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative methodologies once relied on telephone...