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Mary Rose Walker

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CPG Market Research Market Research Strategy

From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?
Consumer Insights Market Research System 1 Methodology Research Methods

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...
CPG Market Research Trends Brand Beverage

Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...
Market Research Healthcare

HMPS ’24: Healthcare Strategies x AI

Sondra Brown and Kristy Roldan share their insights and personal highlights from the Healthcare Marketing & Physician Strategies Summit (HMPS) 2024,...
Customer Experience Market Research Healthcare

What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...
Consumer Insights Market Research System 1 Methodology Research Methods

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...
CPG Market Research Trends Beverage

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.
Market Research Healthcare

That’s a Wrap on SHSMD 2023!

That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience.
Trends Beverage

How’d They Do It? Liquid Death’s Takeover of the Water Space

Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water...
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