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Sondra Brown

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Healthcare Market Research Online Community Ethnography

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...

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Online Community

How Can Research Help with Digital Transformation?

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday experiences with technology. Over time, these...

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Healthcare Market Research Market Research

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare rankings, and more repeat customers. It...

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Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...

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