The Sub-Text Blog

Sondra Brown

President and Founder

Choosing the Best Healthcare Market Research Company

Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with...

Qualitative Research Healthcare

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our...

Qualitative Research

How Can Research Help with Digital Transformation?

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday...

Market Research Healthcare

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare...

Consumer Insights Qualitative Research Healthcare

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...

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