Sondra Brown

President and Founder

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The...

5 “Must-Knows” for the Upcoming Healthcare Conference Season

Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges....

What The C-Suite Needs to Know About Market Research

C-level leadership should be enthusiastic champions ofbrand research: after all, these core market truths guide strategic decision-making regarding...

Crisis as a Catalyst for Change: Coming Back Stronger from COVID-19

We are working with clients to identify actionable insights that will help them move forward in the aftermath of COVID-19. Managing the aftermath of...

The Power of Consumer Insights to Advance Healthcare Brands

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores...

Consumer Expectations Are Changing How Care Is Delivered

Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection...

How to Get the Right Insights from Your Market Research Company

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment,...

The Insights Profession Needs a Brand Refresh

Recently, I attended the Corporate Researcher’s Conference in Orlando. Throughout many of the sessions, including Brett Townsend’s keynote, speakers...

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency)....
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