Stephanie Douglass

Sr. Director, Marketing and Operations

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Market Research Research Methods

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4...
Market Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times,...
Market Research

How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products...
Consumer Insights Market Research

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and...
System 1 Methodology System 2 Methodology Research Methods

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking...
Advertising

Determining Advertising Effectiveness

With the abundance of ads circulating every form of media – all seeking to capture consumers’ attention, hearts, and minds – what is the purpose of...
Advertising Consumer Insights Market Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
Research Methods

Combining Qualitative & Quantitative Research Methods: Keys to Success

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both...
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