---
title: The Sub-Text Blog | Stephanie Douglass (2)
description: Sr. Director, Marketing and Operations (2)
image: https://blog.mdrginc.com/hubfs/brainlightbulb.png
---

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[Contact Us](https://www.mdrginc.com/contact/)

### Stephanie Douglass

Sr. Director, Marketing and Operations

Recent Articles

page/2

Posts by topic

- [Market Research](https://blog.mdrginc.com/tag/market-research)
- [Healthcare](https://blog.mdrginc.com/tag/healthcare)
- [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights)
- [Trends](https://blog.mdrginc.com/tag/trends)
- [Research Methods](https://blog.mdrginc.com/tag/research-methods)
- [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)
- [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research)
- [Customer Experience](https://blog.mdrginc.com/tag/customer-experience)
- [Beverage](https://blog.mdrginc.com/tag/beverage)
- [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research)
- [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy)
- [Strategy](https://blog.mdrginc.com/tag/strategy)
- [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology)
- [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals)
- [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology)
- [Finance](https://blog.mdrginc.com/tag/finance)
- [Advertising](https://blog.mdrginc.com/tag/advertising)
- [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science)
- [Brand](https://blog.mdrginc.com/tag/brand)
- [Experience](https://blog.mdrginc.com/tag/experience)
- [Higher Education](https://blog.mdrginc.com/tag/higher-education)
- [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare)

<https://blog.mdrginc.com/exploring-coffee-consumption-using-mobile-ethnography>

[CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Exploring Coffee Consumption Using Mobile Ethnography](https://blog.mdrginc.com/exploring-coffee-consumption-using-mobile-ethnography)

 A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how... <https://blog.mdrginc.com/exploring-coffee-consumption-using-mobile-ethnography>

<https://blog.mdrginc.com/the-power-of-industry-reports-to-jumpstart-product-research-projects>

[Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [The Power of Industry Reports to Jumpstart Product Research Projects](https://blog.mdrginc.com/the-power-of-industry-reports-to-jumpstart-product-research-projects)

 Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity... <https://blog.mdrginc.com/the-power-of-industry-reports-to-jumpstart-product-research-projects>

<https://blog.mdrginc.com/getting-the-most-out-of-an-omnibus-survey>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods)

## [Getting the most out of an Omnibus Survey](https://blog.mdrginc.com/getting-the-most-out-of-an-omnibus-survey)

 An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.... <https://blog.mdrginc.com/getting-the-most-out-of-an-omnibus-survey>

<https://blog.mdrginc.com/mdrg-inc.-honored-as-a-2020-achievement-in-insight-and-research-award-winner>

[Market Research](https://blog.mdrginc.com/tag/market-research)

## [MDRG Honored as 2020 Achievement in Insight and Research Award Winner](https://blog.mdrginc.com/mdrg-inc.-honored-as-a-2020-achievement-in-insight-and-research-award-winner)

<https://blog.mdrginc.com/mdrg-inc.-honored-as-a-2020-achievement-in-insight-and-research-award-winner>

<https://blog.mdrginc.com/how-market-research-insights-give-your-internal-team-tools-to-succeed>

[Market Research](https://blog.mdrginc.com/tag/market-research)

## [How Market Research Insights Give Your Internal Team Tools to Succeed](https://blog.mdrginc.com/how-market-research-insights-give-your-internal-team-tools-to-succeed)

 “Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously... <https://blog.mdrginc.com/how-market-research-insights-give-your-internal-team-tools-to-succeed>

<https://blog.mdrginc.com/transform-consumer-insights-into-creative-inspiration>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights)

## [Transform Consumer Insights into Creative Inspiration](https://blog.mdrginc.com/transform-consumer-insights-into-creative-inspiration)

 A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that... <https://blog.mdrginc.com/transform-consumer-insights-into-creative-inspiration>

<https://blog.mdrginc.com/innovations-in-product-research-for-cpg-brands>

[CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research)

## [Innovations in Product Research for CPG Brands](https://blog.mdrginc.com/innovations-in-product-research-for-cpg-brands)

 CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers... <https://blog.mdrginc.com/innovations-in-product-research-for-cpg-brands>

<https://blog.mdrginc.com/how-different-market-research-methods-impact-your-brand-decisions>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods)

## [How Different Market Research Methods Impact Your Brand Decisions](https://blog.mdrginc.com/how-different-market-research-methods-impact-your-brand-decisions)

 Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and... <https://blog.mdrginc.com/how-different-market-research-methods-impact-your-brand-decisions>

<https://blog.mdrginc.com/using-workshops-to-move-from-insight-to-action>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods)

## [Using Workshops to Move From Insight to Action](https://blog.mdrginc.com/using-workshops-to-move-from-insight-to-action)

 Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher. <https://blog.mdrginc.com/using-workshops-to-move-from-insight-to-action>

[Previous](https://blog.mdrginc.com/author/stephanie-douglass/page/1) [Next](https://blog.mdrginc.com/author/stephanie-douglass/page/3)

<https://blog.mdrginc.com/author/stephanie-douglass/page/1> [1](https://blog.mdrginc.com/author/stephanie-douglass/page/1) [2](https://blog.mdrginc.com/author/stephanie-douglass/page/2) [3](https://blog.mdrginc.com/author/stephanie-douglass/page/3) <https://blog.mdrginc.com/author/stephanie-douglass/page/3>

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