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Stephanie Douglass
Sr. Director, Marketing and Operations
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CPG Market Research
Qualitative Research
Exploring Coffee Consumption Using Mobile Ethnography
A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how...
Research Methods
Qualitative Research
The Power of Industry Reports to Jumpstart Product Research Projects
Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity...
Consumer Insights
Research Methods
Getting the most out of an Omnibus Survey
An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview....
Market Research
MDRG Honored as 2020 Achievement in Insight and Research Award Winner
Market Research
How Market Research Insights Give Your Internal Team Tools to Succeed
“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized...
Consumer Insights
Transform Consumer Insights into Creative Inspiration
A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that...
CPG Market Research
Innovations in Product Research for CPG Brands
CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers...
Market Research
Research Methods
How Different Market Research Methods Impact Your Brand Decisions
Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and...
Consumer Insights
Research Methods
Using Workshops to Move From Insight to Action
Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.
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