Stay up to date

Stephanie Douglass

Sr. Director, Marketing and Operations
Picture of Stephanie Douglass

All Posts from Stephanie Douglass

Market Research

How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products and services. For others, it’s a...

Continue Reading

Consumer Insights Brand Research

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and former industry stalwarts begin to lose...

Continue Reading

System 1 Methodology System 2 Methodology Research Methods

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

Continue Reading

Advertising

Determining Advertising Effectiveness

With the abundance of ads circulating every form of media – all seeking to capture consumers’ attention, hearts, and minds – what is the purpose of the ad that doesn’t directly promote a...

Continue Reading

Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant missteps where the ad loses crucial...

Continue Reading

Research Methods

Combining Qualitative and Quantitative Research Methods: Keys to Success

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both qualitative and quantitative team...

Continue Reading

Get latest articles directly in your inbox, stay up to date