Market Research Brand Research Research Methods

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

Consumer Insights Research Methods

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

Market Research Research Methods

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4 weeks longer than what was agreed…for this....

Brand Research Qualitative Research

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the worst...

Market Research

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products and services. For others, it’s a...

Consumer Insights Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and former industry stalwarts begin to lose...

System 1 Methodology System 2 Methodology Research Methods

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

Advertising

With the abundance of ads circulating every form of media – all seeking to capture consumers’ attention, hearts, and minds – what is the purpose of the ad that doesn’t directly promote a...

Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant missteps where the ad loses crucial emotional...

Research Methods

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both qualitative and quantitative team...