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Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....

The Minds Behind the Research: Meet the MDRG Qualitative Research Team

What is Qualitative Research? In the world of research, where numbers tend to govern business discussions, qualitative research stands out as an art...

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Mocktails Continue to Trend with Gen Z

In an era defined by mindfulness, Gen Z is leading the charge towards healthier, more conscious living. This generation, born into a world of rapid...

Eco-friendly Beverages Pave the Way To 2024

Quench your thirst...save the Earth? That’s what our younger generation friends are demanding in their beverage choices for 2024. In April of 2023,...

Yerba Mate and Mushroom Drinks are Disrupting the Coffee Category

In a world that runs on caffeine, coffee has long reigned supreme as the go-to energy booster and morning ritual for millions. However, as we become...
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