MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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brand research

brand research
Posts by topic
Brand Research Brand strategy

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
Market Research Brand Research

Top Reasons You Need Market Research in 2023

Brand Research Cultural Insights Trends

How to Future-Proof your Brand with Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.
Customer Experience Brand Research

Our Favorite Studies to Reveal Deeper Insights on Your Brand

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use of these three studies, you...
Customer Experience Brand Research User Experience

Which X is it? Where CX and UX Intersect

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of...
Market Research Brand Research Qualitative Research product development strategy data science big data

Data Science and Market Research

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few...
Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and...
Brand Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times,...
Consumer Insights Brand Research

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and...
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