Brand Research Cultural Insights Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.  

Customer Experience Brand Research

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use of these three studies, you can elevate your brand and really...

Customer Experience Brand Research User Experience

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of the customer as they journey through...

Market Research Brand Research Qualitative Research product development strategy data science big data

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few different data sources that can inform...

Market Research Brand Research Research Methods

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

Brand Research Qualitative Research

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the worst...

Consumer Insights Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and former industry stalwarts begin to lose...

CPG Market Research Brand Research Trends

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant missteps where the ad loses crucial emotional...