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Top Tips to Maximize Conference ROI

Attending conferences virtually over the past few years forcedcompanies to shift their definition of what made a conference attendance valuable and ...

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!

The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...

Customer Experience doesn't Suffer at the Rise of Inflation

It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is...

Tips From an Analyst: Improve Your Analytical Thinking

Have you ever described yourself as curious? Following your natural curiosity is a key part of improving your analytical skillset – making it easier...

Three Project Management Tips for Market Research

With multiple projects underway, it can be difficult to prioritize tasks, manage workloads and meet deadlines while staying within budget. Here at...

The Shift in Human Resource Research Post-Pandemic

HR teams are under pressure to adapt – and fast. It’s no secret that the pandemic initiated many to reconsider the structure of their work lives. The...
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