--- title: The Sub-Text Blog | Market Research (2) description: Market Research | This is the Sub-Text Blog from MDRG Inc. 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[Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. market research page/2 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) ## [First Impressions Last: Anchoring Bias in Market Research](https://blog.mdrginc.com/first-impressions-last-anchoring-bias-in-market-research) At MDRG, we’re always looking for different ways consumer opinions are shaped that they might not be aware of. Understanding these biases isn’t just... [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Are AI Moderators the New Secret Weapon in Qualitative Research?](https://blog.mdrginc.com/are-ai-moderators-the-new-secret-weapon-in-qualitative-research) AI Moderators: How We're Reshaping the Interview Experience At MDRG, we're always exploring innovative methodologies to deliver deeper insights for... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The THC Beverage Revolution: What Retailers Need to Know This Quarter](https://blog.mdrginc.com/the-thc-beverage-revolution-what-retailers-need-to-know-this-quarter) Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total... [Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy) [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [Good Design Can't Save Your Trial, But Patient Feedback Can](https://blog.mdrginc.com/good-design-cant-save-your-research-but-patient-feedback-can) What happens when patients struggle with your trial but don't tell you until it's too late? By the time dropout rates rise or compliance falls,... [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices](https://blog.mdrginc.com/a-generational-healthcare-divide-what-our-latest-hx-research-reveals-about-modern-patient-choices) As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient... [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Reflecting on HMPS 2025](https://blog.mdrginc.com/hmps-24-healthcare-strategies-x-ai-0) HMPS(Healthcare Marketing & Physician Strategies Summit) is one of our favorite events of the year. Why? [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [Market Research as a Strategic Compass in Rare Disease](https://blog.mdrginc.com/market-research-in-rare-disease) Let's break down the reality. [Market Research](https://blog.mdrginc.com/tag/market-research) [Higher Education](https://blog.mdrginc.com/tag/higher-education) ## [3 Ways Higher Education Can Use Market Research](https://blog.mdrginc.com/3-ways-higher-education-can-use-market-research) Higher education institutions need data-driven insights to make strategic decisions in an evolving educational environment. Market research provides... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) ## [Harnessing Social Proof: Boosting Business Through Behavioral Science](https://blog.mdrginc.com/harnessing-social-proof-boosting-business-through-behavioral-science) What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave. [1](https://blog.mdrginc.com/tag/market-research/page/1) [2](https://blog.mdrginc.com/tag/market-research/page/2) [3](https://blog.mdrginc.com/tag/market-research/page/3) [4](https://blog.mdrginc.com/tag/market-research/page/4) [5](https://blog.mdrginc.com/tag/market-research/page/5) [...](https://blog.mdrginc.com/tag/market-research/page/7) [10](https://blog.mdrginc.com/tag/market-research/page/10) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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