--- title: The Sub-Text Blog | Market Research (3) description: Market Research | This is the Sub-Text Blog from MDRG Inc. (3) image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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[Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. market research page/3 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [Personalized Medicine: Revolutionizing Healthcare](https://blog.mdrginc.com/personalized-medicine-revolutionizing-healthcare) Patients Expect Personalization: How Will Healthcare & Pharma Brands Adapt? Personalized medicine is redefining patient expectations and influencing... [Market Research](https://blog.mdrginc.com/tag/market-research) ## [MDRG Celebrates 30 Years!](https://blog.mdrginc.com/mdrg-celebrates-30-years) Celebrating 30 Years of MDRG: A Journey of Innovation and Impact As 2024 drew to a close, MDRG marked a significant milestone: three decades of... [Market Research](https://blog.mdrginc.com/tag/market-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [How to Leverage Brand Tracking for Better Consumer Experiences](https://blog.mdrginc.com/leveraging-brand-tracking-for-enhanced-consumer-experiences-with-mdrg) Are you tracking your brand equity? If not, you may be missing some major consumer cues. [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Brand](https://blog.mdrginc.com/tag/brand) [Beverage](https://blog.mdrginc.com/tag/beverage) [Strategy](https://blog.mdrginc.com/tag/strategy) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Reflecting on 2024 Beverage Trends](https://blog.mdrginc.com/reflecting-on-the-2024-beverage-trends) As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024... [Market Research](https://blog.mdrginc.com/tag/market-research) ## [Five Reasons It’s Time To Invest In Market Research](https://blog.mdrginc.com/invest-in-market-research) Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change,... [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Beyond the Numbers: Understanding Sample Size in Qualitative Research](https://blog.mdrginc.com/qual-sample-size) In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Leveraging Patient Journey Mapping to Support Women’s Health](https://blog.mdrginc.com/leveraging-patient-journey-mapping-to-support-womens-health) Women’s health encompasses a wide range of physical, emotional, and mental needs that change throughout a woman’s life. Whether a patient is... [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Laddering Our Way to Deeper Insights](https://blog.mdrginc.com/laddering-to-deeper-insights) Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [From Jester to Hero: Know Thy Brand Archetype](https://blog.mdrginc.com/brand-archetypes) What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence? [1](https://blog.mdrginc.com/tag/market-research/page/1) [2](https://blog.mdrginc.com/tag/market-research/page/2) [3](https://blog.mdrginc.com/tag/market-research/page/3) [4](https://blog.mdrginc.com/tag/market-research/page/4) [5](https://blog.mdrginc.com/tag/market-research/page/5) [...](https://blog.mdrginc.com/tag/market-research/page/8) [10](https://blog.mdrginc.com/tag/market-research/page/10) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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