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Reflecting on 2024 Beverage Trends

As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024...

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...

The Rise of Behavioral Science in Market Research

Behavioral Science in Market Research In today's fast-paced and highly competitive business world, it is essential for companies to comprehend...

Cannabis Infused CPG

As of 2023, 20 states and the District of Columbia have legalized the recreational use of marijuana. In these 20 states, people can consume marijuana...
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