--- title: The Sub-Text Blog | Consumer Insights (3) description: Consumer Insights | This is the Sub-Text Blog from MDRG Inc. (3) image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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[Health](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - [Innovation Workshops](https://www.mdrginc.com/innovation-workshops/) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. 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You may unsubscribe from these communications at anytime. consumer insights page/3 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) ## [Why You Should Care About the Metaverse: 3 Stats](https://blog.mdrginc.com/why-you-should-care-about-the-metaverse-3-stats) The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [The Right KPIs for Tracking Customer Experience](https://blog.mdrginc.com/3-key-strategies-healthcare-entities-need-to-implement-to-create-a-successful-customer-experience-0-0) In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Integrating Voice of the Consumer for better healthcare experiences](https://blog.mdrginc.com/3-key-strategies-healthcare-entities-need-to-implement-to-create-a-successful-customer-experience-0) In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Prioritizing the Consumer Experience in Healthcare](https://blog.mdrginc.com/3-key-strategies-healthcare-entities-need-to-implement-to-create-a-successful-customer-experience) In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) ## [Tips From an Analyst: Improve Your Analytical Thinking](https://blog.mdrginc.com/tips-from-an-analyst-improve-your-analytical-thinking) Have you ever described yourself as curious? Following your natural curiosity is a key part of improving your analytical skillset – making it easier... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [How to Future-Proof your Brand with Trends](https://blog.mdrginc.com/how-to-future-proof-your-brand-with-trends) You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part. [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) ## [How MDRG Delivers Ready-to-Present Market Research Visuals](https://blog.mdrginc.com/how-mdrg-delivers-ready-to-present-market-research-visuals) When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Dish Brand Comes Alive with Collaborative Positioning Research](https://blog.mdrginc.com/dish-brand-comes-alive-with-collaborative-positioning-research) MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Three Benefits of Using Mixed Methods in Market Research](https://blog.mdrginc.com/three-benefits-using-mixed-methods-in-market-research) The Versatile Nature of Mixed Methods There's a time and place for mixed methods research.The hybrid methodology utilizes qualitative and... [1](https://blog.mdrginc.com/tag/consumer-insights/page/1) [2](https://blog.mdrginc.com/tag/consumer-insights/page/2) [3](https://blog.mdrginc.com/tag/consumer-insights/page/3) [4](https://blog.mdrginc.com/tag/consumer-insights/page/4) [5](https://blog.mdrginc.com/tag/consumer-insights/page/5) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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