MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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consumer insights

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Consumer Insights

Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that...
Consumer Insights

Consumers Crave Connection During COVID-19 Life Transformations

The COVID-19 pandemic is changing the way that consumers interact with their environment. As a result,MDRGhas created a COVID-19dashboard tracker,...
Consumer Insights Healthcare Market Research

The Power of Consumer Insights to Advance Healthcare Brands

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores...
Consumer Insights Market Research Research Methods

How to Get the Right Insights from Your Market Research Company

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment,...
Consumer Insights

The Insights Profession Needs a Brand Refresh

Recently, I attended the Corporate Researcher’s Conference in Orlando. Throughout many of the sessions, including Brett Townsend’s keynote, speakers...
Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.
Consumer Insights Brand Research

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and...
Consumer Insights Cultural Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values,...
Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
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