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How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products...

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and...

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare...

CPG Branding: Rise of the Private Labels

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels...

Package Research System 1 Methods – Ready for Prime Time?

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The...

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
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