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CPG Branding: Rise of the Private Labels

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels...

Package Research System 1 Methods – Ready for Prime Time?

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The...

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
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