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Mary Rose Walker
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Healthcare
Urgent Care as the Front Door
The Front Door to Healthcare? It’s Urgent Care. In today’s healthcare ecosystem, convenience is king—and urgent care clinics are wearing the crown....
Market Research
Healthcare
Reflecting on HMPS 2025
HMPS(Healthcare Marketing & Physician Strategies Summit) is one of our favorite events of the year. Why?
Market Research
Five Reasons It’s Time To Invest In Market Research
Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change,...
CPG Market Research
Market Research
Strategy
From Jester to Hero: Know Thy Brand Archetype
What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?
Consumer Insights
Market Research
System 1 Methodology
Research Methods
Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions
Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...
CPG Market Research
Trends
Brand
Beverage
Key Takeaways from the Digital Food and Beverage Conference 2024
The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...
Market Research
Healthcare
HMPS ’24: Healthcare Strategies x AI
Sondra Brown and Kristy Roldan share their insights and personal highlights from the Healthcare Marketing & Physician Strategies Summit (HMPS) 2024,...
Customer Experience
Market Research
Healthcare
What's it to you? The Healthcare Experience Index
Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...
Consumer Insights
Market Research
System 1 Methodology
Research Methods
Identifying Confirmation Bias in Market Research
This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...
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