Mary Rose Walker

Urgent Care as the Front Door

The Front Door to Healthcare? It’s Urgent Care.

Reflecting on HMPS 2025

HMPS(Healthcare Marketing & Physician Strategies Summit) is one of our favorite events of the year. Why?

Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change,...

From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...

HMPS ’24: Healthcare Strategies x AI

Sondra Brown and Kristy Roldan share their insights and personal highlights from the Healthcare Marketing & Physician Strategies Summit (HMPS) 2024,...

What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...
1 2

Get latest articles directly in your inbox,
stay up to date