Mary Rose Walker

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Market Research Healthcare

HMPS ’24: Healthcare Strategies x AI

Sondra Brown and Kristy Roldan share their insights and personal highlights from the Healthcare Marketing & Physician Strategies Summit (HMPS) 2024,...
Customer Experience Market Research Healthcare

What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...
Consumer Insights Market Research System 1 Methodology Research Methods

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...
CPG Market Research Trends Beverage

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.
Market Research Healthcare

That’s a Wrap on SHSMD 2023!

That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience.
Trends Beverage

How’d They Do It? Liquid Death’s Takeover of the Water Space

Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water...
Trends Healthcare

Recession: Good for the Healthcare Sector?

The prospect of an impending recession raises apprehensions—especially when considering maintaining customer experience—but there's a school of...
Trends Healthcare Strategy

Tomorrow's Healthcare: Navigating Macro Trends

Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the...
Market Research Strategy

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
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