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The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...

The Rise of Behavioral Science in Market Research

In today's fast-paced and highly competitive business world, it is essential for companies to comprehend consumer behavior to gain an edge. To...

Cannabis Infused CPG

As of 2023, 20 states and the District of Columbia have legalized the recreational use of marijuana. In these 20 states, people can consume marijuana...

Top Tips to Maximize Conference ROI

Attending conferences virtually over the past few years forcedcompanies to shift their definition of what made a conference attendance valuable and ...

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.

The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...
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