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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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Customer Experience Market Research Healthcare

Trust In The System And Trust In Your Doctor Are Two Different Things

Americans have plenty of reasons to feel uneasy about healthcare right now. Yet, while patients may be skeptical of the healthcare system, trust in...
Customer Experience Healthcare

Three Ways To Stop Guessing How Patients Use Your Website

In Part 1 of this series, we explored why hospital websites have become a critical patient touchpoint, and why the gap between how health systems...
Customer Experience Market Research Healthcare

Why Healthcare Systems Must Rethink Their Website Experience

For many patients, the first interaction with a healthcare provider doesn’t happen in an exam room.
Customer Experience Market Research Healthcare

Trust is a Team Sport: Reflections on HMPS 2026

It’s that time of year again! VP of Growth Kristy Roldan and MDRG founder Sondra Brownjust returned from HMPS2026, the Healthcare Marketing &...
Customer Experience Market Research Qualitative Research Trends Healthcare

A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices

As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient...
Consumer Insights Customer Experience Pharmaceuticals Brand Strategy

Credible or Forgettable: How Consumer Trust Determines Pharma Success

Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug...
Customer Experience Market Research Healthcare

What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...
Customer Experience Trends Healthcare

5 Strategies to Improve Customer Experience in Health Insurance

As a leading market research firm specializing in the health sector, MDRG understands the complexities and challenges facing our clients in this...
Customer Experience Market Research Healthcare

Enhancing Clinical Trial Participation: Strategies to Decrease Drop-Out Rates

Patient Retention in Clinical Trials Clinical trials play a pivotal role in advancing medical research and improving healthcare outcomes. However,...
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