CPG Market Research Qualitative Research Ethnography
A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision...
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Healthcare Market Research Online Community Ethnography
Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...
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Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing structural inequalities.
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