---
title: The Sub-Text Blog | Qualitative Research
description: Qualitative Research | This is the Sub-Text Blog from MDRG Inc.
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---

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# MDRG Blog

<https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights>

## How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have...

[Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights)

<https://blog.mdrginc.com/invest-in-market-research>

## Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

[Read the article](https://blog.mdrginc.com/invest-in-market-research)

<https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making>

## System 1 and System 2: Market Research Decision Making

### What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*.

[Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making)

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qualitative research

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- [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare)

<https://blog.mdrginc.com/evidence-over-assumption-how-research-builds-better-womens-healthcare>

[Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare)

## [Evidence Over Assumption: How Research Builds Better Women's Healthcare](https://blog.mdrginc.com/evidence-over-assumption-how-research-builds-better-womens-healthcare)

 Women are done with healthcare that doesn't listen. You know the script: “Have you tried diet and exercise?” “Try to get more sleep.” “That’s just... <https://blog.mdrginc.com/evidence-over-assumption-how-research-builds-better-womens-healthcare>

<https://blog.mdrginc.com/reflecting-on-qrca-2026-ai-human-insight-and-the-people-who-make-qual-work>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy)

## [Reflecting on QRCA 2026: AI, Human Insight, and The People Who Make Qual Work](https://blog.mdrginc.com/reflecting-on-qrca-2026-ai-human-insight-and-the-people-who-make-qual-work)

 Last week, I had the chance to attend the QRCA 2026 Annual Conference in San Antonio. The conference sparked conversations about AI, culture, trust,... <https://blog.mdrginc.com/reflecting-on-qrca-2026-ai-human-insight-and-the-people-who-make-qual-work>

<https://blog.mdrginc.com/first-impressions-last-anchoring-bias-in-market-research>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science)

## [First Impressions Last: Anchoring Bias in Market Research](https://blog.mdrginc.com/first-impressions-last-anchoring-bias-in-market-research)

 At MDRG, we’re always looking for different ways consumer opinions are shaped that they might not be aware of. Understanding these biases isn’t just... <https://blog.mdrginc.com/first-impressions-last-anchoring-bias-in-market-research>

<https://blog.mdrginc.com/five-ways-to-win-gen-z-fast-purposeful-digital-first-finance>

[Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Finance](https://blog.mdrginc.com/tag/finance)

## [Five Ways to Win Gen Z: Fast, Purposeful, Digital-First Finance](https://blog.mdrginc.com/five-ways-to-win-gen-z-fast-purposeful-digital-first-finance)

 Gen Z, born between 1997 and 2012, is shaking up the financial ecosystem. By 2035, they are projected to become the wealthiest generation, driven by... <https://blog.mdrginc.com/five-ways-to-win-gen-z-fast-purposeful-digital-first-finance>

<https://blog.mdrginc.com/are-ai-moderators-the-new-secret-weapon-in-qualitative-research>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Are AI Moderators the New Secret Weapon in Qualitative Research?](https://blog.mdrginc.com/are-ai-moderators-the-new-secret-weapon-in-qualitative-research)

 AI Moderators: How We're Reshaping the Interview Experience At MDRG, we're always exploring innovative methodologies to deliver deeper insights for... <https://blog.mdrginc.com/are-ai-moderators-the-new-secret-weapon-in-qualitative-research>

<https://blog.mdrginc.com/a-generational-healthcare-divide-what-our-latest-hx-research-reveals-about-modern-patient-choices>

[Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare)

## [A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices](https://blog.mdrginc.com/a-generational-healthcare-divide-what-our-latest-hx-research-reveals-about-modern-patient-choices)

 As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient... <https://blog.mdrginc.com/a-generational-healthcare-divide-what-our-latest-hx-research-reveals-about-modern-patient-choices>

<https://blog.mdrginc.com/reflecting-on-the-2024-beverage-trends>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Brand](https://blog.mdrginc.com/tag/brand) [Beverage](https://blog.mdrginc.com/tag/beverage) [Strategy](https://blog.mdrginc.com/tag/strategy) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy)

## [Reflecting on 2024 Beverage Trends](https://blog.mdrginc.com/reflecting-on-the-2024-beverage-trends)

 As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024... <https://blog.mdrginc.com/reflecting-on-the-2024-beverage-trends>

<https://blog.mdrginc.com/qual-sample-size>

[Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Beyond the Numbers: Understanding Sample Size in Qualitative Research](https://blog.mdrginc.com/qual-sample-size)

 In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically... <https://blog.mdrginc.com/qual-sample-size>

<https://blog.mdrginc.com/laddering-to-deeper-insights>

[Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Laddering Our Way to Deeper Insights](https://blog.mdrginc.com/laddering-to-deeper-insights)

 Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques... <https://blog.mdrginc.com/laddering-to-deeper-insights>

[1](https://blog.mdrginc.com/tag/qualitative-research/page/1) [2](https://blog.mdrginc.com/tag/qualitative-research/page/2) [3](https://blog.mdrginc.com/tag/qualitative-research/page/3) [4](https://blog.mdrginc.com/tag/qualitative-research/page/4) <https://blog.mdrginc.com/tag/qualitative-research/page/2>

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