Qualitative Research Focus Groups
Comparing the value of in-depth interviews and focus groups as qualitative research methods
Continue ReadingQualitative Research Focus Groups
Comparing the value of in-depth interviews and focus groups as qualitative research methods
Continue ReadingQualitative Research Online Metaphor Elicitation
Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.
Continue ReadingQualitative Research Focus Groups
As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire. Among...
Continue ReadingConsumer Insights Healthcare Market Research Qualitative Research Online Community
As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...
Continue ReadingConsumer Insights CPG Market Research Qualitative Research Quantitative Research
Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C) companies, getting customers to buy your...
Continue ReadingResearch Methods Qualitative Research
“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and explain their thoughts to a qualitative...
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