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Qualitative Research Focus Groups

Choosing From Traditional Qualitative Research Methods

Comparing the value of in-depth interviews and focus groups as qualitative research methods

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Qualitative Research Online Community

Leveraging Emojis to Increase Engagement and Uncover Meaning

 

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Qualitative Research Online Metaphor Elicitation

Dig Deep into the Non-Conscious with Metaphor Elicitation

Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.

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Qualitative Research Focus Groups

Enriching Focus Groups with Online Communities

As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire. Among...

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Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...

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Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C) companies, getting customers to buy your...

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Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and explain their thoughts to a qualitative...

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