Qualitative Research Focus Groups
Comparing the value of in-depth interviews and focus groups as qualitative research methods
Continue Reading
Qualitative Research Focus Groups
Comparing the value of in-depth interviews and focus groups as qualitative research methods
Continue Reading
Qualitative Research Online Metaphor Elicitation
Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.
Continue Reading
Qualitative Research Focus Groups
As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire. Among...
Continue Reading
Consumer Insights Healthcare Market Research Qualitative Research Online Community
As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...
Continue Reading
Consumer Insights CPG Market Research Qualitative Research Quantitative Research
Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C) companies, getting customers to buy your...
Continue Reading
Research Methods Qualitative Research
“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and explain their thoughts to a qualitative...
Continue Reading
Crafted with 
by Clixlogix
Submit a Comment