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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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qualitative research

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Posts by topic
Brand Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times,...
Market Research Qualitative Research Quantitative Research

Choosing the Best Healthcare Market Research Company

Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with...
Qualitative Research Focus Groups

Choosing From Traditional Qualitative Research Methods

Comparing the value of in-depth interviews and focus groups as qualitative research methods
Qualitative Research Online Community

Leveraging Emojis to Increase Engagement and Uncover Meaning

Qualitative Research Online Metaphor Elicitation

Dig Deep into the Non-Conscious with Metaphor Elicitation

Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape...
Qualitative Research Focus Groups

Enriching Focus Groups with Online Communities

As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and...
Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...
Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)...
Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...
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