MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Posts by topic
Consumer Insights Healthcare Market Research Healthcare

Integrating Voice of the Consumer for better healthcare experiences

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Consumer Insights Healthcare Market Research Healthcare

Prioritizing the Consumer Experience in Healthcare

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Customer Experience Healthcare Market Research Healthcare

Healthcare systems leaving patients behind and putting consumers 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing...
Healthcare Market Research Trends Healthcare Wellbeing

Two Healthcare Trends to Watch

MDRG TREND ANALYSIS: The Future of Healthcare Consumers in healthcare have been evolving and shifting the way they think about health and wellness...
Trends consumer product research Prevention Healthcare Wellbeing

Prevention & Wellbeing: The largest source of healthcare spending 2040

I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
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