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Consumer Expectations Are Changing How Care Is Delivered

Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection...

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency)....

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our...

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare...

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...
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