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Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4...

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking...

System 1 vs System 2: How We Think

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social...

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative...

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...

Combining Qualitative & Quantitative Research Methods: Keys to Success

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both...
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