--- title: The Sub-Text Blog | Research Methods (3) description: Research Methods | This is the Sub-Text Blog from MDRG Inc. 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[Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. research methods page/3 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) ## [DIY Research Tools You Need to Know About](https://blog.mdrginc.com/diy-research-tools-you-need-to-know-about) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [Data Science and Market Research](https://blog.mdrginc.com/how-data-science-and-market-research-can-build-brand-preference) Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few... [Market Research](https://blog.mdrginc.com/tag/market-research) [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [Inside Look from a MDRG Quantitative Analyst](https://blog.mdrginc.com/my-first-month-at-mdrg) Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [Failure to Launch: 5 missteps in Product Development Market Research](https://blog.mdrginc.com/failure-to-launch-5-missteps-in-product-development-market-research) Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly... [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [The Power of Industry Reports to Jumpstart Product Research Projects](https://blog.mdrginc.com/the-power-of-industry-reports-to-jumpstart-product-research-projects) Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [Getting the most out of an Omnibus Survey](https://blog.mdrginc.com/getting-the-most-out-of-an-omnibus-survey) An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [7 Ways to Ensure Your Research Is Reliable](https://blog.mdrginc.com/7-ways-to-ensure-your-research-is-reliable) As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [How Different Market Research Methods Impact Your Brand Decisions](https://blog.mdrginc.com/how-different-market-research-methods-impact-your-brand-decisions) Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [How to Get the Right Insights from Your Market Research Company](https://blog.mdrginc.com/how-to-get-the-right-insights-from-your-market-research-company) Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment,... [1](https://blog.mdrginc.com/tag/research-methods/page/1) [2](https://blog.mdrginc.com/tag/research-methods/page/2) [3](https://blog.mdrginc.com/tag/research-methods/page/3) [4](https://blog.mdrginc.com/tag/research-methods/page/4) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. All rights reserved [Privacy Policy](https://www.mdrginc.com/privacy-policy/)