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Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!

Data Science and Market Research

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few...

Inside Look from a MDRG Quantitative Analyst

Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in...

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly...

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity...

Getting the most out of an Omnibus Survey

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview....
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