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The THC Beverage Revolution: What Retailers Need to Know This Quarter

Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total...

Good Design Can't Save Your Trial, But Patient Feedback Can

What happens when patients struggle with your trial but don't tell you until it's too late? By the time dropout rates rise or compliance falls,...

A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices

As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient...

Reflecting on HMPS 2025

HMPS(Healthcare Marketing & Physician Strategies Summit) is one of our favorite events of the year. Why?

3 Ways Higher Education Can Use Market Research

Higher education institutions need data-driven insights to make strategic decisions in an evolving educational environment. Market research provides...

Harnessing Social Proof: Boosting Business Through Behavioral Science

What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave.

Meet MDRG’s Quantitative Team: Driven by Curiosity, Focused on Results

At MDRG, our Quantitative team is a dynamic blend of customer experience gurus, science enthusiasts, and tech aficionados. But that’s just the...

Personalized Medicine: Revolutionizing Healthcare

Patients Expect Personalization: How Will Healthcare & Pharma Brands Adapt? Personalized medicine is redefining patient expectations and influencing...
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