--- title: The Sub-Text Blog | Sondra Brown description: President and Founder image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) ### Sondra Brown President and Founder Recent Articles sondra brown Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Takeaways from SHSMD Connections 2025](https://blog.mdrginc.com/takeaways-from-shsmd-connections-2025) Reflecting on SHSMD Connections 2025 In early October, President and Founder of MDRG, Sondra Brown, attended the Society for Health Care Strategy &... [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [HealthTech without Engagement is Eye Candy](https://blog.mdrginc.com/healthtech-without-engagement-is-eye-candy) Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The... [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [5 “Must-Knows” for the Upcoming Healthcare Conference Season](https://blog.mdrginc.com/5-must-knows-for-the-upcoming-healthcare-conference-season) Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges.... [Market Research](https://blog.mdrginc.com/tag/market-research) ## [What The C-Suite Needs to Know About Market Research](https://blog.mdrginc.com/what-the-c-suite-needs-to-know-about-market-research) C-level leadership should be enthusiastic champions ofbrand research: after all, these core market truths guide strategic decision-making regarding... [Market Research](https://blog.mdrginc.com/tag/market-research) ## [Crisis as a Catalyst for Change: Coming Back Stronger from COVID-19](https://blog.mdrginc.com/using-crisis-as-a-catalyst-for-positive-change-how-we-can-come-back-stronger-from-covid-19) We are working with clients to identify actionable insights that will help them move forward in the aftermath of COVID-19. Managing the aftermath of... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [The Power of Consumer Insights to Advance Healthcare Brands](https://blog.mdrginc.com/the-power-of-consumer-insights-to-advance-healthcare-brands) The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores... [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Consumer Expectations Are Changing How Care Is Delivered](https://blog.mdrginc.com/healthcare-market-research-consumer-expectations-are-changing-how-care-is-delivered) Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [How to Get the Right Insights from Your Market Research Company](https://blog.mdrginc.com/how-to-get-the-right-insights-from-your-market-research-company) Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment,... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) ## [The Insights Profession Needs a Brand Refresh](https://blog.mdrginc.com/the-insights-profession-needs-a-brand-refresh) Recently, I attended the Corporate Researcher’s Conference in Orlando. Throughout many of the sessions, including Brett Townsend’s keynote, speakers... [Next](https://blog.mdrginc.com/author/sondra-brown/page/2) [1](https://blog.mdrginc.com/author/sondra-brown/page/1) [2](https://blog.mdrginc.com/author/sondra-brown/page/2) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. All rights reserved [Privacy Policy](https://www.mdrginc.com/privacy-policy/)