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Stephanie Douglass

Sr. Director, Marketing and Operations
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All Posts from Stephanie Douglass

Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes...

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Consumer Insights Surveys

Getting the most out of an Omnibus Survey

A client came to us with the challenge of better understanding the potential size of the market for a new product they were developing. They had a limited budget and hypothesized there...

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Market Research

MDRG, Inc. Honored as a 2020 Achievement in Insight and Research Award Winner

 

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Market Research

How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality about your target...

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Consumer Insights

Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your consumers. Whether...

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CPG Market Research

Innovations in Product Research for CPG Brands

CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers encroach on market share. More players in...

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Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

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Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

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Market Research Research Methods

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4 weeks longer than what was agreed…for...

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Brand Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the...

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