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T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)...

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...

Connecting Millennials and Banks

As millennials age, banks and financial institutions are clamoring for their attention. After experiencing the recession at the start of their...

Combining Qualitative & Quantitative Research Methods: Keys to Success

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both...

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