--- title: The Sub-Text Blog (10) description: This is the Sub-Text Blog from MDRG Inc. (10) image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - [Our Work](https://www.mdrginc.com/our-work/) - Learn More - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - Back - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Health](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. Recent Articles 10 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [That’s a Wrap on SHSMD 2023!](https://blog.mdrginc.com/thats-a-wrap-on-shsmd-2023) That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience. [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [How’d They Do It? Liquid Death’s Takeover of the Water Space](https://blog.mdrginc.com/liquid-deaths-takeover-of-the-water-space) Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water... [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [What's Your Beverage Done For You Lately?](https://blog.mdrginc.com/whats-your-beverage-done-for-you-lately) Drink, drank...flourishing? Out with the sugary sodas and “brings-nothing-to-the-table" beverages. It’s becoming increasingly clear that consumers... [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Recession: Good for the Healthcare Sector?](https://blog.mdrginc.com/recession-good-for-the-healthcare-sector) In early April 2025, J.P. Morgan Research raised the probability of a recession occurring in 2025 to 60% — up from 40%. The prospect of an... [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [Tomorrow's Healthcare: Navigating Macro Trends](https://blog.mdrginc.com/tomorrows-healthcare-navigating-macro-trends) Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the... [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [Is AI More Powerful than the Net Promoter Score?](https://blog.mdrginc.com/is-ai-more-powerful-than-the-net-promoter-score) To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand... [Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [Power of Collaboration: The Full Potential of MR with Brand Strategy](https://blog.mdrginc.com/the-potential-of-market-research-with-brand-strategy) In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience](https://blog.mdrginc.com/how-retail-primary-care-is-transforming-the-patient-experience) In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,... [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [Can AI Outthink a Market Researcher?](https://blog.mdrginc.com/can-ai-outthink-a-market-researcher) The effects of the major advancements in AI are apparent in just about every industry. We at MDRG like to stay on top of trends and make sure we’re... [1](https://blog.mdrginc.com/page/1) [...](https://blog.mdrginc.com/page/5) [8](https://blog.mdrginc.com/page/8) [9](https://blog.mdrginc.com/page/9) [10](https://blog.mdrginc.com/page/10) [11](https://blog.mdrginc.com/page/11) [12](https://blog.mdrginc.com/page/12) [...](https://blog.mdrginc.com/page/15) [21](https://blog.mdrginc.com/page/21) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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