MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

10
Posts by topic
Consumer Insights Cultural Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values,...
CPG Market Research Trends

For the Love of Coffee

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors
Research Methods Quantitative Research

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative...
Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...
Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)...
Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...
Financial Research

Connecting Millennials and Banks

As millennials age, banks and financial institutions are clamoring for their attention. After experiencing the recession at the start of their...
Research Methods

Combining Qualitative & Quantitative Research Methods: Keys to Success

Almost a year ago, MDRG conducted an internal study exploring the role of change and stability in the healthcare industry. The project involved both...
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