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Market Research Drives Success in the Pharmaceutical Industry

In the vast realm of the pharmaceutical industry, where innovation meets the critical needs of global health, market research stands as the...

HMPS ’24: Healthcare Strategies x AI

Sondra Brown and Kristy Roldan share their insights and personal highlights from the Healthcare Marketing & Physician Strategies Summit (HMPS) 2024,...

What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...

Should Your CPG Research be Virtual or In-Person?

If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your...

5 Strategies to Improve Customer Experience in Health Insurance

As a leading market research firm specializing in the health sector, MDRG understands the complexities and challenges facing our clients in this...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....
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