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A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices

As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient...

The Evolution of Patient-Centered Clinical Trials

Getting the science right in clinical trials is just the beginning. With R&D costs jumping 15% to $2.3 billion per drug¹, pharmaceutical companies...

Reflecting on HMPS 2025

HMPS(Healthcare Marketing & Physician Strategies Summit) is one of our favorite events of the year. Why?

How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...

3 Ways Higher Education Can Use Market Research

Higher education institutions need data-driven insights to make strategic decisions in an evolving educational environment. Market research provides...

Harnessing Social Proof: Boosting Business Through Behavioral Science

What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave.

Credible or Forgettable: How Consumer Trust Determines Pharma Success

Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug...

Meet MDRG’s Quantitative Team: Driven by Curiosity, Focused on Results

At MDRG, our Quantitative team is a dynamic blend of customer experience gurus, science enthusiasts, and tech aficionados. But that’s just the...
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