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How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...

3 Ways Higher Education Can Use Market Research

Higher education institutions need data-driven insights to make strategic decisions in an evolving educational environment. Market research provides...

Harnessing Social Proof: Boosting Business Through Behavioral Science

What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave.

Credible or Forgettable: How Consumer Trust Determines Pharma Success

Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug...

Meet MDRG’s Quantitative Team: Driven by Curiosity, Focused on Results

At MDRG, our Quantitative team is a dynamic blend of customer experience gurus, science enthusiasts, and tech aficionados. But that’s just the...

Personalized Medicine: Revolutionizing Healthcare

Patients Expect Personalization: How Will Healthcare & Pharma Brands Adapt? Personalized medicine is redefining patient expectations and influencing...

MDRG Celebrates 30 Years!

Celebrating 30 Years of MDRG: A Journey of Innovation and Impact As 2024 drew to a close, MDRG marked a significant milestone: three decades of...

Leveraging Brand Tracking: MDRG's Approach for Better Consumer Experiences

Brand equity is more than just a buzzword—it's the foundation of successful businesses and the key to understanding how brands create lasting value...
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