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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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Recent Articles

17
Posts by topic
Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.
Market Research Research Methods

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4...
Market Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times,...
Market Research Qualitative Research Quantitative Research

Choosing the Best Healthcare Market Research Company

Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with...
Qualitative Research Healthcare

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our...
Qualitative Research

Looking to Anthropology for Empathy

Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing...
Qualitative Research

How Can Research Help with Digital Transformation?

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday...
Market Research

How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products...
Qualitative Research

Choosing From Traditional Qualitative Research Methods

Comparing the value of in-depth interviews and focus groups as qualitative research methods
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