MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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consumer product research

consumer product research
Posts by topic
Trends consumer product research Prevention Healthcare Wellbeing

Prevention & Wellbeing: The largest source of healthcare spending 2040

I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly...
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