MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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consumer product research

consumer product research
Posts by topic
Trends consumer product research Prevention Healthcare Wellbeing

Prevention & Wellbeing: The largest source of healthcare spending 2040

  I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly...
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