--- title: The Sub-Text Blog | CPG Market Research (3) description: CPG Market Research | This is the Sub-Text Blog from MDRG Inc. 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[Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. 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You may unsubscribe from these communications at anytime. cpg market research page/3 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG](https://blog.mdrginc.com/rapid-prototyping) The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success.... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [Marketing to the Sober Curious](https://blog.mdrginc.com/marketing-to-the-sober-curious) Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption. [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [Embracing Plant-Forward Eating: Unveiling the Latest Trends](https://blog.mdrginc.com/embracing-plant-forward-eating) PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Finance](https://blog.mdrginc.com/tag/finance) ## [5 Tips for Unlocking Hidden Insights](https://blog.mdrginc.com/5-tips-for-unlocking-hidden-insights) The Power of Understanding Multiple Categories in Market Research: In today's dynamic business landscape, successful market research goes beyond a... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [The Beverage Forum: a peek into CPG market trends](https://blog.mdrginc.com/the-beverage-forum-a-peek-into-cpg-market-trends) The Beverage Forum: a peek into CPG market trends through the lens of brand leaders [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) ## [Cannabis Infused CPG](https://blog.mdrginc.com/cannabis-infused-cpg) As of 2023, 20 states and the District of Columbia have legalized the recreational use of marijuana. In these 20 states, people can consume marijuana... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [The Rise of CBD In Retail](https://blog.mdrginc.com/trends-in-cannabis-retail) As cannabis legalization sweeps across the United States, the cannabis retail industry is experiencing significant growth and change, presenting... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Exploring Coffee Consumption Using Mobile Ethnography](https://blog.mdrginc.com/exploring-coffee-consumption-using-mobile-ethnography) A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) ## [Innovations in Product Research for CPG Brands](https://blog.mdrginc.com/innovations-in-product-research-for-cpg-brands) CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers... [1](https://blog.mdrginc.com/tag/cpg-market-research/page/1) [2](https://blog.mdrginc.com/tag/cpg-market-research/page/2) [3](https://blog.mdrginc.com/tag/cpg-market-research/page/3) [4](https://blog.mdrginc.com/tag/cpg-market-research/page/4) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. All rights reserved [Privacy Policy](https://www.mdrginc.com/privacy-policy/)