--- title: The Sub-Text Blog | CPG Market Research (2) description: CPG Market Research | This is the Sub-Text Blog from MDRG Inc. 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[Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. 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You may unsubscribe from these communications at anytime. cpg market research page/2 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [What Did We Learn at BevNet Live 2025?](https://blog.mdrginc.com/what-did-we-learn-at-bevnet-live-2025) Amy Basile, our Associate Director of Qualitative Research, is one of our in-house sensory experts. Before joining MDRG in 2022, she honed her... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [How Direct-to-Consumer Models Are Changing the CPG Playbook](https://blog.mdrginc.com/how-direct-to-consumer-models-are-changing-the-cpg-playbook) The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Five Trends in Coffee in 2025](https://blog.mdrginc.com/forecasting-2025-coffee-trends) As we enter 2025, the coffee industry is on the brink of transformative changes. Coffee lovers can expect a blend of tradition and innovation, with... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Brand](https://blog.mdrginc.com/tag/brand) [Beverage](https://blog.mdrginc.com/tag/beverage) [Strategy](https://blog.mdrginc.com/tag/strategy) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Reflecting on 2024 Beverage Trends](https://blog.mdrginc.com/reflecting-on-the-2024-beverage-trends) As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [From Jester to Hero: Know Thy Brand Archetype](https://blog.mdrginc.com/brand-archetypes) What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence? [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) ## [Enhancing Location-Based Marketing with Geographical Data](https://blog.mdrginc.com/spatial-geographical-data) Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Brand](https://blog.mdrginc.com/tag/brand) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [Key Takeaways from the Digital Food and Beverage Conference 2024](https://blog.mdrginc.com/digital-food-and-beverage-conference-2024) The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [The Future of Beverages: What Consumers Want In 2024](https://blog.mdrginc.com/the-future-of-beverages-2024) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Should Your CPG Research be Virtual or In-Person?](https://blog.mdrginc.com/should-your-cpg-research-be-virtual-or-in-person) If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your... 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