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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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Consumer Insights CPG Market Research Brand Strategy

How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...
CPG Market Research Trends Beverage Brand Strategy

Five Trends in Coffee in 2025

As we enter 2025, the coffee industry is on the brink of transformative changes. Coffee lovers can expect a blend of tradition and innovation, with...
Consumer Insights CPG Market Research Market Research Qualitative Research Trends Brand Beverage Strategy Brand Strategy

Reflecting on 2024 Beverage Trends

As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024...
CPG Market Research Market Research Strategy

From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?
CPG Market Research Market Research Research Methods Quantitative Research

Enhancing Location-Based Marketing with Geographical Data

Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends...
CPG Market Research Trends Brand Beverage

Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...
CPG Market Research Trends Beverage

The Future of Beverages: What Consumers Want In 2024

CPG Market Research Market Research Qualitative Research

Should Your CPG Research be Virtual or In-Person?

If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your...
CPG Market Research Market Research Beverage

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....
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