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Market Research Cultural Insights

What does Intersectionality Mean for Market Research?

Since the beginning of the market research industry in the 1920s, non-white communities have been consistently overlooked. In its focus on finding and catering to the “Average Joe”...

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Consumer Insights Cultural Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values, beliefs, and behaviors that bind employees...

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