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Kristy Roldan

Director, Account Service
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Consumer Insights Qualitative Research

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have both evolved over...

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CPG Market Research

8 Essential Questions to Ask Your Potential CPG Market Research Partner

Consumer packaged goods (CPG) brands are historically accustomed to conducting ongoing market research. Crowded shelves at stores and the ever-increasing threat of direct-to-consumer...

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Market Research Research Methods

7 Ways to Ensure Your Research Is Reliable

As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target audience can quickly lead to loss of market...

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Market Research Research Methods

Does Your Market Research Drive Business Performance – Or Just Give Data?

Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm ...

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Market Research Qualitative Research

Reinvention: How to Re-establish Relevance in a Commodity Category

French Market Coffee is an established New Orleans brand that has been around for over 120 years. For those of you keeping score, that kind of “staying power” is usually reserved for...

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CPG Market Research Brand Research Trends

CPG Branding: Rise of the Private Labels

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

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Market Research System 1 Methodology

Package Research System 1 Methods – Ready for Prime Time?

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The design must accurately represent the brand...

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Consumer Insights Cultural Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values, beliefs, and behaviors that bind employees...

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CPG Market Research Trends

For the Love of Coffee

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors

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Research Methods Quantitative Research

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative methodologies once relied on...

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