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Stephanie Douglass

Sr. Director, Marketing and Operations
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Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented...

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CPG Market Research Qualitative Research Ethnography

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision...

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Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes...

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Consumer Insights Surveys

Getting the most out of an Omnibus Survey

A client came to us with the challenge of better understanding the potential size of the market for a new product they were developing. They had a limited budget and hypothesized there...

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Market Research

MDRG Honored as 2020 Achievement in Insight and Research Award Winner

 

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Market Research

How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality about your target...

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Consumer Insights

Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your consumers. Whether...

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CPG Market Research

Innovations in Product Research for CPG Brands

CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers encroach on market share. More players in...

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Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

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Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

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