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Stephanie Douglass

Sr. Director, Marketing and Operations
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Consumer Insights Customer Experience Cultural Insights

Why You Should Care About the Metaverse: 3 Stats

The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other marketers are avoiding it like the plague,...

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Consumer Insights Healthcare Market Research Healthcare

The Right KPIs for Tracking Customer Experience

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Consumer Insights Healthcare Market Research Healthcare

Integrating the Voice of the Consumer for better healthcare experiences

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Consumer Insights Healthcare Market Research Healthcare

Prioritizing the Consumer Experience in Healthcare

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Customer Experience Healthcare Market Research Healthcare

How healthcare systems are leaving the patient behind and putting the consumer 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing barriers to engagement. These industries are...

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Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly innovating their products and offerings to...

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Consumer Insights Market Research

How MDRG Delivers Ready-to-Present Market Research Visuals

When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the complete story utilizing great visuals. While...

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Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented the...

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CPG Market Research Qualitative Research Ethnography

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision...

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Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes to...

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