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Who We Are
What We Do
Qualitative Research
Quantitative Research
Brand Strategy
Strategic Stewardship & Consulting
Brand Development
Future Forecasting
Brand Experience Strategy
Stakeholder Workshops
Sensory Science
Industries
CPG
Finance
Healthcare
Telecom
Questions We Answer
Advertising
Brand Research
Product Development
Customer Experience
Products
Brand Health Score
Insights Assessment
Healthcare Experience (Hx) Index
WHOLE MIND™ APPROACH
System 1 Research Methods
System 2 Research Methods
Insights
Our Work
Podcast
Resources
Blog
Case Studies
Contact Us
Stephanie Douglass
Sr. Director, Marketing and Operations
Recent Articles
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Market Research
Top Reasons You Need Market Research in 2023
Consumer Insights
Customer Experience
Why You Should Care About the Metaverse: 3 Stats
The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other...
Consumer Insights
Healthcare
The Right KPIs for Tracking Customer Experience
In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Consumer Insights
Healthcare
Integrating Voice of the Consumer for better healthcare experiences
In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Consumer Insights
Healthcare
Prioritizing the Consumer Experience in Healthcare
In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Customer Experience
Healthcare
Healthcare systems leaving patients behind and putting consumers 1st
For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing...
Market Research
Research Methods
Strategy
Failure to Launch: 5 missteps in Product Development Market Research
Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly...
Consumer Insights
Market Research
How MDRG Delivers Ready-to-Present Market Research Visuals
When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the...
Consumer Insights
System 1 Methodology
Qualitative Research
Dish Brand Comes Alive with Collaborative Positioning Research
MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The...
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