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Stephanie Douglass

Sr. Director, Marketing and Operations
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Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly innovating their products and offerings to...

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Consumer Insights Market Research

How MDRG Delivers Ready-to-Present Market Research Visuals

When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the complete story utilizing great visuals. While...

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Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented the...

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CPG Market Research Qualitative Research Ethnography

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision...

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Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes to...

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Consumer Insights Surveys

Getting the most out of an Omnibus Survey

A client came to us with the challenge of better understanding the potential size of the market for a new product they were developing. They had a limited budget and hypothesized there was...

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Market Research

MDRG Honored as 2020 Achievement in Insight and Research Award Winner

 

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Market Research

How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality about your target...

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Consumer Insights

Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your consumers. Whether...

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CPG Market Research

Innovations in Product Research for CPG Brands

CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers encroach on market share. More players in the...

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