MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?

Consumer Insights Market Research System 1 Methodology Research Methods

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

Market Research Strategy Pharmaceuticals

The Power of Competitive Intelligence

How Small to Mid-Sized Pharma Companies Can Stay Ahead Small to mid-sized pharma companies often face the challenge of limited resources and intense...

CPG Market Research Market Research Research Methods Quantitative Research

Enhancing Location-Based Marketing with Geographical Data

Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends...

Market Research Healthcare Pharmaceuticals