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Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly innovating their products and offerings to...

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Consumer Insights Market Research

How MDRG Delivers Ready-to-Present Market Research Visuals

When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the complete story utilizing great visuals. While...

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Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented the...

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Consumer Insights Market Research Qualitative Research

Three Benefits of Using Mixed Methods in Market Research

The Versatile Nature of Mixed Methods There's a time and place for mixed methods research. The hybrid methodology utilizes qualitative and quantitative methods to answer businesses' most...

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Customer Experience Healthcare Market Research Trends

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The conference focuses on technology...

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Consumer Insights Customer Experience

5 Mainstay Trends in Consumer Experience Marketing

Purchase Decisions are made Holistically Consumers making purchase decisions are not only motivated by price. Now more than ever, consumers are more likely to use a product or service based...

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CPG Market Research Qualitative Research Ethnography

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision...

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Healthcare Market Research Trends

5 “Must-Knows” for the Upcoming Healthcare Conference Season

Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges. The world was a much different place then,...

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Quantitative Research

What Researchers Can Do to Ensure We Use Quality Sample

The Current State of Market Research

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Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes to...

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