Consumer Insights

Recently, I attended the Corporate Researcher’s Conference in Orlando.  Throughout many of the sessions, including Brett Townsend’s keynote, speakers frequently challenged the Insights...

Healthcare Market Research

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).  And, I would suggest that the...

Consumer Insights Research Methods

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

Market Research Research Methods

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4 weeks longer than what was agreed…for...

Brand Research Qualitative Research

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the...

Market Research Qualitative Research Quantitative Research

Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with each business promising to deliver...

Healthcare Market Research Online Community Ethnography

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...

Ethnography

Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing structural inequalities.

Online Community

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday experiences with technology. Over time,...

Market Research

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products and services. For others, it’s a...