MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

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Posts by topic
Customer Experience Healthcare Market Research Healthcare

Healthcare systems leaving patients behind and putting consumers 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing...
Consumer Insights Market Research Quantitative Research

Tips From an Analyst: Improve Your Analytical Thinking

Have you ever described yourself as curious? Following your natural curiosity is a key part of improving your analytical skillset – making it easier...
Brand Research Cultural Insights Trends

How to Future-Proof your Brand with Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.  
Healthcare Market Research Trends Healthcare Wellbeing

Two Healthcare Trends to Watch

MDRG TREND ANALYSIS: The Future of Healthcare Consumers in healthcare have been evolving and shifting the way they think about health and wellness...
Customer Experience Brand Research

Our Favorite Studies to Reveal Deeper Insights on Your Brand

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use of these three studies, you...
Market Research Project Management

Three Project Management Tips for Market Research

With multiple projects underway, it can be difficult to prioritize tasks, manage workloads and meet deadlines while staying within budget. Here at...
Market Research Wellbeing Human Resources

The Shift in Human Resource Research Post-Pandemic

HR teams are under pressure to adapt – and fast. It’s no secret that the pandemic initiated many to reconsider the structure of their work lives. The...
Research Methods Qualitative Research Quantitative Research

DIY RESEARCH TOOLS YOU NEED TO KNOW ABOUT

 
Customer Experience Brand Research User Experience

Which X is it? Where CX and UX Intersect

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of...
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