Stay up to date

Consumer Insights

The Insights Profession Needs a Brand Refresh

Recently, I attended the Corporate Researcher’s Conference in Orlando.  Throughout many of the sessions, including Brett Townsend’s keynote, speakers frequently challenged the Insights...

Continue Reading

Healthcare Market Research

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).  And, I would suggest that the...

Continue Reading

Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

Continue Reading

Market Research Research Methods

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4 weeks longer than what was agreed…for...

Continue Reading

Brand Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the...

Continue Reading

Market Research Qualitative Research Quantitative Research

Choosing the Best Healthcare Market Research Company

Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with each business promising to deliver...

Continue Reading

Healthcare Market Research Online Community Ethnography

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...

Continue Reading

Ethnography

Looking to Anthropology for Empathy

Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing structural inequalities.

Continue Reading

Online Community

How Can Research Help with Digital Transformation?

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday experiences with technology. Over time,...

Continue Reading

Market Research

How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products and services. For others, it’s a...

Continue Reading

Get latest articles directly in your inbox, stay up to date