MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Consumer Insights Market Research

Top Tips to Maximize Conference ROI

Attending conferences virtually over the past few years forcedcompanies to shift their definition of what made a conference attendance valuable and ...

CPG Market Research Product Development

The Rise of CBD In Retail

As cannabis legalization sweeps across the United States, the cannabis retail industry is experiencing significant growth and change, presenting...

Consumer Insights Market Research Research Methods

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.

Research Methods

Activity Based Market Research

Market Research Brand Research

Top Reasons You Need Market Research in 2023

Market Research Surveys Research Methods

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!

Consumer Insights Market Research User Experience

The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...

Customer Experience Market Research

Customer Experience doesn't Suffer at the Rise of Inflation

It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is...

Consumer Insights Customer Experience Cultural Insights

Why You Should Care About the Metaverse: 3 Stats

The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other...

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