Stay up to date

Qualitative Research Focus Groups

Choosing From Traditional Qualitative Research Methods

Comparing the value of in-depth interviews and focus groups as qualitative research methods

Continue Reading

Consumer Insights Brand Research

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and former industry stalwarts begin to lose...

Continue Reading

Healthcare Market Research Market Research

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare rankings, and more repeat customers....

Continue Reading

Qualitative Research Online Community

Leveraging Emojis to Increase Engagement and Uncover Meaning

 

Continue Reading

System 1 Methodology System 2 Methodology Research Methods

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

Continue Reading

System 1 Methodology System 2 Methodology Research Methods

System 1 vs System 2: How We Think

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social justice. She also participated in...

Continue Reading

Qualitative Research Online Metaphor Elicitation

Dig Deep into the Non-Conscious with Metaphor Elicitation

Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.

Continue Reading

CPG Market Research Brand Research Trends

CPG Branding: Rise of the Private Labels

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

Continue Reading

Qualitative Research Focus Groups

Enriching Focus Groups with Online Communities

As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire....

Continue Reading

Market Research Qualitative Research Quantitative Research

Why We Use the WHOLE MIND™

“Quality is essential to the nature of things. Quantity is elementally the amount of something.”

Continue Reading

Get latest articles directly in your inbox, stay up to date