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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

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Posts by topic
Market Research Brand Research

Top Reasons You Need Market Research in 2023

Market Research Surveys Research Methods

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!
Consumer Insights Market Research User Experience

The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...
Customer Experience Market Research

Customer Experience doesn't Suffer at the Rise of Inflation

It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is...
Consumer Insights Customer Experience Cultural Insights

Why You Should Care About the Metaverse: 3 Stats

The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other...
Consumer Insights Healthcare Market Research Healthcare

The Right KPIs for Tracking Customer Experience

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Consumer Insights Healthcare Market Research Healthcare

Integrating Voice of the Consumer for better healthcare experiences

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Consumer Insights Healthcare Market Research Healthcare

Prioritizing the Consumer Experience in Healthcare

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
Customer Experience Healthcare Market Research Healthcare

Healthcare systems leaving patients behind and putting consumers 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing...
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