Qualitative Research Focus Groups

Comparing the value of in-depth interviews and focus groups as qualitative research methods

Consumer Insights Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and former industry stalwarts begin to lose...

Healthcare Market Research Market Research

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare rankings, and more repeat customers....

Qualitative Research Online Community

System 1 Methodology System 2 Methodology Research Methods

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

System 1 Methodology System 2 Methodology Research Methods

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social justice. She also participated in...

Qualitative Research Online Metaphor Elicitation

Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.

CPG Market Research Brand Research Trends

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

Qualitative Research Focus Groups

As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire....

Market Research Qualitative Research Quantitative Research

“Quality is essential to the nature of things. Quantity is elementally the amount of something.”