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Market Research Research Methods

7 Ways to Ensure Your Research Is Reliable

As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target audience can quickly lead to loss of market...

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Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

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Consumer Insights Market Research Research Methods

How to Get the Right Insights from Your Market Research Company

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment, the resulting insights must transcend...

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Market Research Research Methods

Does Your Market Research Drive Business Performance – Or Just Give Data?

Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm should...

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Market Research Qualitative Research

Reinvention: How to Re-establish Relevance in a Commodity Category

French Market Coffee is an established New Orleans brand that has been around for over 120 years. For those of you keeping score, that kind of “staying power” is usually reserved for iconic...

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Consumer Insights

The Insights Profession Needs a Brand Refresh

Recently, I attended the Corporate Researcher’s Conference in Orlando.  Throughout many of the sessions, including Brett Townsend’s keynote, speakers frequently challenged the Insights...

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Healthcare Market Research

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).  And, I would suggest that the greatest...

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Consumer Insights Research Methods

Using Workshops to Move From Insight to Action

Reworking one last sentence and finalizing a research report can often feel like passing the finish line at the end of a race – for the researcher.

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Market Research Research Methods

4 Low-Risk Studies for Engaging a New Market Research Partner

You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4 weeks longer than what was agreed…for this....

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Brand Research Qualitative Research

Beyond the Brand Tracker

Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times, it is your biggest asset. In the worst...

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