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Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...

Can AI Outthink a Market Researcher?

The effects of the major advancements in AI are apparent in just about every industry. We at MDRG like to stay on top of trends and make sure we’re...

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...

The Rise of Behavioral Science in Market Research

Behavioral Science in Market Research In today's fast-paced and highly competitive business world, it is essential for companies to comprehend...

5 Tips for Unlocking Hidden Insights

The Power of Understanding Multiple Categories in Market Research: In today's dynamic business landscape, successful market research goes beyond a...

The Beverage Forum: a peek into CPG market trends

The Beverage Forum: a peek into CPG market trends through the lens of brand leaders

Major advantages to a smaller market research partner

When it comes to choosing a market research partner, bigger isn’t always better. In fact, based on my experience at both larger and smaller research...
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