MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

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Posts by topic
Trends Healthcare

Recession: Good for the Healthcare Sector?

The prospect of an impending recession raises apprehensions—especially when considering maintaining customer experience—but there's a school of...
Trends Healthcare strategy

Tomorrow's Healthcare: Navigating Macro Trends

Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the...
Customer Experience Market Research Research Methods

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...
Brand Research Brand strategy

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
Consumer Insights Healthcare Market Research Market Research Healthcare

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...
Market Research Trends

Can AI Outthink a Market Researcher?

The effects of the major advancements in AI are apparent in just about every industry. We at MDRG like to stay on top of trends and make sure we’re...
Consumer Insights CPG Market Research Trends

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...
Consumer Insights Research Methods Ethnography

The Rise of Behavioral Science in Market Research

In today's fast-paced and highly competitive business world, it is essential for companies to comprehend consumer behavior to gain an edge. To...
CPG Market Research Healthcare Market Research Finance

5 Tips for Unlocking Hidden Insights

The Power of Understanding Multiple Categories in Market Research: In today's dynamic business landscape, successful market research goes beyond a...
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