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CPG Market Research

Innovations in Product Research for CPG Brands

CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers encroach on market share. More players in...

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Consumer Insights

Consumers Crave Connection During COVID-19 Life Transformations

The COVID-19 pandemic is changing the way that consumers interact with their environment. As a result, MDRG has created a COVID-19 dashboard tracker, a nationwide survey to better...

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CPG Market Research

8 Essential Questions to Ask Your Potential CPG Market Research Partner

Consumer packaged goods (CPG) brands are historically accustomed to conducting ongoing market research. Crowded shelves at stores and the ever-increasing threat of direct-to-consumer...

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Consumer Insights Healthcare Market Research

The Power of Consumer Insights to Advance Healthcare Brands

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores (NPS) of any industry, healthcare...

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Healthcare Market Research

Healthcare Market Research: Consumer Expectations Are Changing How Care Is Delivered

Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection to their target market. This...

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Market Research Research Methods

7 Ways to Ensure Your Research Is Reliable

As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target audience can quickly lead to loss of market...

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Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

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Consumer Insights Market Research Research Methods

How to Get the Right Insights from Your Market Research Company

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment, the resulting insights must...

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Market Research Research Methods

Does Your Market Research Drive Business Performance – Or Just Give Data?

Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm ...

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Market Research Qualitative Research

Reinvention: How to Re-establish Relevance in a Commodity Category

French Market Coffee is an established New Orleans brand that has been around for over 120 years. For those of you keeping score, that kind of “staying power” is usually reserved for...

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