--- title: The Sub-Text Blog (2) description: This is the Sub-Text Blog from MDRG Inc. (2) image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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[Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. Recent Articles 2 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Value-Based Care in 2026: Can Health Systems Keep Up?](https://blog.mdrginc.com/value-based-care-in-2026-can-health-systems-keep-up) For most of the past century, American healthcare has operated on a simple but flawed premise: do more, get paid more. Volume drove revenue.... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [What The Mindful Moderation Shift Means For Beverage Brands](https://blog.mdrginc.com/what-the-mindful-moderation-shift-means-for-beverage-brands) Drinking With Wellness In Mind Only 54% of U.S. adults reported drinking alcohol in the past year, down from 62% in 2023—the lowest rate recorded in... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [Routine By Design: How Ingestible Beauty Is Becoming A Daily Ritual](https://blog.mdrginc.com/routine-by-design-how-ingestible-beauty-is-becoming-a-daily-ritual) Beauty and Beverage Are Converging Not too long ago, beauty supplements lived in one aisle, and beverages lived in another. Those lines are blurring... [Market Research](https://blog.mdrginc.com/tag/market-research) [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) ## [Decision Fatigue In Market Research: The Hidden Cost Of Too Many Options](https://blog.mdrginc.com/decision-fatigue-in-market-research-the-hidden-cost-of-too-many-options) In market research, how we frame questions impacts the answers we get. One of the most underestimated influences on survey response quality is... [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Reflecting on QRCA 2026: AI, Human Insight, and The People Who Make Qual Work](https://blog.mdrginc.com/reflecting-on-qrca-2026-ai-human-insight-and-the-people-who-make-qual-work) Last week, I had the chance to attend the QRCA 2026 Annual Conference in San Antonio. The conference sparked conversations about AI, culture, trust,... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [The Gut-Mood Connection: What’s Driving Consumer Demand for Digestive Wellness Beverages](https://blog.mdrginc.com/the-gut-mood-connection-whats-driving-consumer-demand-for-digestive-wellness-beverages) Gut Health Is Expanding into Emotional Wellness Beverages designed to support gut health are taking on a new role: emotional balance. [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) ## [First Impressions Last: Anchoring Bias in Market Research](https://blog.mdrginc.com/first-impressions-last-anchoring-bias-in-market-research) At MDRG, we’re always looking for different ways consumer opinions are shaped that they might not be aware of. Understanding these biases isn’t just... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [How Consumer Identity Is Rewriting the Rules of Engagement](https://blog.mdrginc.com/how-consumer-identity-is-rewriting-the-rules-of-engagement) The pandemic triggered more than shifts in behavior. It led to changes in how consumers see themselves. [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Improving Patient Trust and Easing Clinician Burden with Remote Patient Monitoring](https://blog.mdrginc.com/improving-patient-trust-and-easing-clinician-burden-with-rpm) Healthcare systems across the country are facing a growing gap between what patients need and what physicians can reasonably deliver. Trust is... 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