MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered! 
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The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior  Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...
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Customer Experience doesn't Suffer at the Rise of Inflation

It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is...
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Why You Should Care About the Metaverse: 3 Stats

The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other...
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The Right KPIs for Tracking Customer Experience

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
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Integrating Voice of the Consumer for better healthcare experiences

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
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Prioritizing the Consumer Experience in Healthcare

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a...
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