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Looking to Anthropology for Empathy

Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing...

How Can Research Help with Digital Transformation?

The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday...

How a Brand Health Score Tells You More with Less

“Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products...

Choosing From Traditional Qualitative Research Methods

Comparing the value of in-depth interviews and focus groups as qualitative research methods

Five Signs It’s Time to Conduct Brand Research

Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and...

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare...

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking...

System 1 vs System 2: How We Think

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social...

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