MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

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Posts by topic
Customer Experience Market Research

Which X is it? Where CX and UX Intersect

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of...
Trends Healthcare

Prevention & Wellbeing: The largest source of healthcare spending 2040

I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
Market Research Research Methods Qualitative Research Strategy

Data Science and Market Research

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few...
Market Research System 2 Methodology Research Methods

Inside Look from a MDRG Quantitative Analyst

Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in...
Market Research Research Methods Strategy

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly...
Consumer Insights Market Research

How MDRG Delivers Ready-to-Present Market Research Visuals

When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the...
Consumer Insights System 1 Methodology Qualitative Research

Dish Brand Comes Alive with Collaborative Positioning Research

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The...
Consumer Insights Market Research Qualitative Research

Three Benefits of Using Mixed Methods in Market Research

The Versatile Nature of Mixed Methods There's a time and place for mixed methods research.The hybrid methodology utilizes qualitative and...
Customer Experience Trends Healthcare

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The...
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