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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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Recent Articles

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Posts by topic
Trends Beverage

How’d They Do It? Liquid Death’s Takeover of the Water Space

Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water...
Trends Beverage

What's Your Beverage Done For You Lately?

Drink, drank...flourishing? Out with the sugary sodas and “brings-nothing-to-the-table" beverages. It’s becoming increasingly clear that consumers...
Trends Healthcare

Recession: Good for the Healthcare Sector?

In early April 2025, J.P. Morgan Research raised the probability of a recession occurring in 2025 to 60% — up from 40%. The prospect of an...
Trends Healthcare Strategy

Tomorrow's Healthcare: Navigating Macro Trends

Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the...
Customer Experience Market Research Research Methods

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...
Market Research Strategy

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
Consumer Insights Market Research Healthcare

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...
Market Research Trends

Can AI Outthink a Market Researcher?

The effects of the major advancements in AI are apparent in just about every industry. We at MDRG like to stay on top of trends and make sure we’re...
Consumer Insights CPG Market Research Trends

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...
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